Who commissioned the creation of the manuscript?
August 14, 2018
What role does managed care play in health care?
August 14, 2018

Identify a setting in which health education specialists will practice in the next 5 years to a greater degree than they do today

health promotion concepts
Future Trends in Health Education/Promotion

Chapter 10

Copyright © 2018 Pearson Education, Inc.

1

Chapter Objectives – 1

Identify a setting in which health education specialists will practice in the next 5 years to a greater degree than they do today

Describe four major societal changes that will influence the practice of health education/promotion in the next 10 years.

Explain at least one major implication of credentialing for future health education specialists

Compare and contrast the roles of health education specialists in the four practice settings

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2

Chapter Objectives – 2

Identify several reasons that health education specialists should be optimistic about future employment opportunities

Evaluate the role of the health education specialist in addressing the increasing costs of health care

Copyright © 2018 Pearson Education, Inc.

Introduction

Changes in health information, health care costs, passage of the Affordable Care Act, and a more interconnected world will create new opportunities for health education specialists

Changes present the health education specialist with enormous opportunities

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Demographic Changes – 1

Demographic profile – breakdown by age group, sex, race, & ethnicity shows much change from just 10 years ago

Change – U.S. population will become more diverse

Race* 2010 2030 2050

African American 12.3% 13.9% 14.6%

Hispanic 15.1% 20.1% 24.4%

Native American 0.90% 0.80% 0.70%

Asian/Pacific Islander 05.8% 06.7% 08.8%

*U.S. Census Bureau (2010)

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Demographic Changes – 2

Greatest change will occur in the Hispanic and Asian/Pacific Islander groups

One place where the more diverse populace is being seen is in the public schools

Pattern of demographic changes presents health education specialists with an ever widening array of challenges and opportunities

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Demographic Changes – 3

Change – U.S. population will become older

By 2050, the population over 65 is expected to grow to equal 22% of the total population, an increase from 13% in 2014

Reasons

Americans living longer

Couples having fewer children

Baby boomers (1946–1964) are nearing retirement age

Need for health related programs for older Americans

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Societal Trends – 1

Much change in social mores & practices since 1960, e.g., rights of various groups, family structure, ethical concerns, reliance on technology

Technology – improved quality of life; will impact us more than ever; health education specialist will need skills (e.g., new delivery methods, tailored communication, GIS tracking)

Family structure will continue to change – traditional family is less common; postmodern family has many variations; health education specialists will need to operate on new set of norms to reach individuals, families, & communities

Copyright © 2018 Pearson Education, Inc.

Societal Trends – 2

Political climate – frustration with politics & politicians; various views—conservative, moderate, liberal; health & politics linked; more macrolevel practice; advocacy will become more important for health education specialists; health education specialists will need to get involved in the political process

Medical care establishment & the Affordable Care Act (ACA) – even with the ACA health care system still needs change; consumers need to be involved in decision making; impact of lifestyle on health is evident; ACA promotes wellness; many uninsured; increase in managed care; costs continue to rise; health education specialists can help

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Professional Preparation* – 1

The mission will be less providing factual information and more helping people become more analytical thinkers…

There will be…stronger partnerships with the medical establishment …

Health education specialists will need…long-term, not short-term thinking…

A greater emphasis will be placed on values clarification…

…Education at the community level will be the focus of most health interventions…

There will be an enhanced need for quality research…

Health education specialists must…use technology to help others learn.

…The gap between school and community services will close.

Environmental activism will continue to emerge…

…people will judge the success of health education/promotion by whether or not their quality of life has improved

* Clark (1994)

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Professional Preparation – 2

Additional documents that can assist with developing the curriculum for the preparation of health education specialists are available.

Deliberations by members of the Committee on Educating Public Health Professionals for the 21st Century

Results of the study titles “2015 Health Education Specialist Practice Analysis (HESPA)”

Not advisable to prepare “generic” health education specialists

Collaborative relationships, innovativeness, curiousness, adventure, and truth seeking are some of the critical skills those leading the health education/promotion profession into the next several decades will possess

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Credentialing

Credentialing provides a means to assess whether or not a person has met entry-level competencies as defined by the National Commission for Health Education Credentialing (NCHEC)

Places emphasis on the acquisition of skills

Disagreement about credentialing process exists because it tends to favor creating a generic health education specialist

Perhaps the future will bring a “practice-specific” credential to combat this controversy

CHES

Credential may allow for reimbursement for health education services provided in a medical care setting

Certification process establishes a national standard for individual health education practitioners

Credential assists employers in identifying practitioners who have met national standards, and serves as assurance to consumers that the health education specialist is competent

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Implications for Practice Settings – 1

School Setting

Use of a comprehensive approach to school health will best assure that the health needs of all children are met

Essential skills

read & interpret research findings; create scope & sequence; prepare & deliver lessons; evaluate lesson; assess health needs; assure health & counseling services are provided; participate in organizations; use technology; understand impact of culture on health; serve as resource person; communication skills; collaborate; work independently; assist with behavior change; work to increase health literacy

Copyright © 2018 Pearson Education, Inc.

Implications for Practice Settings – 2

Worksite Setting

Worksites have introduced an array of programs for employees and their families—many have incorporated health education/promotion programs

Expansion of work-site health promotion programs are creating increasing numbers of opportunities for health education specialists

Essential skills

Recognize importance of culture; conduct needs assessments; understand corporate culture & management philosophy; prepare & conduct prevention, fitness & screening programs; use technology; coordinate coalitions & committees; plan & manage a budget; serve as resource person; communication skills; work independently & as part of a team; assist with behavior change; employ evaluation strategies; working knowledge of epidemiology & statistics; understand literature & research; increase health literacy

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Implications for Practice Settings – 3

Public (Community) Health Setting

Community setting has greatest variety of options for the practice of health education

While there are a variety of different community health options, community health education specialists are consistently involved in planning, implementing, and evaluating population level interventions

Essential skills

recognize impact of cultural & demographic influences on health; seek information; assess communities; coalition building; participate in organizations; marketing techniques; flexibility; learn another language; advocate; work in a multidisciplinary environment; work independently & as part of a team; evaluation strategies that are outcomes-based; working knowledge of epidemiology & statistics; understand literature & research; increase health literacy

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Implications for Practice Settings – 4

Clinical or Healthcare Setting

Increasing receptivity to the fact that health education specialists can make a positive difference in the prevention and management of disease

Preventive services by medical providers are severely lacking mainly due to the time needed to provide such services

Patient education in the health care setting has moved from an innovation to a required service

Employment outlook is positive

Essential skills

working knowledge of epidemiology & statistics; use technology; assist with behavior change; understand impact of culture on health; aware of technological innovations to reach patients; provide training in health education to health care team; familiar with clinical disease processes; advocate for universal health care; prepare & deliver lessons; flexibility; coordinate interdisciplinary teams; serve as a liaison; learn other language; communication skills; work independently; understand informatics; increase health literacy

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Implications for Practice Settings – 5

Alternative settings

Teaching in postsecondary institutions, which requires a graduate degree in health education

Combining health education and journalism allows a person to report or write on health issues and trends

Many opportunities exist for practicing health education/promotion in a foreign country; however, a degree and knowledge of a foreign language is often needed

Sales positions with health textbook companies, pharmaceutical companies, and medical supply companies are available

Increasing need for health education specialists in long-term care facilities working with the aging population

Increasing number of opportunities for health education specialists in entrepreneurial or consultant roles

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Summary

Change is a constant

Flexibility is imperative in order to adapt to ongoing change

The future looks bright for health education specialist; many opportunities will expand in traditional & nontraditional settings

Health education specialists have the training & expertise to make a positive difference in enhancing the quality of life for all people

Copyright © 2018 Pearson Education, Inc.

Future Trends in Health Education/Promotion

Chapter 10: The End

Copyright © 2018 Pearson Education, Inc.

 

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