Research why the BRIC markets may become less advantageous international markets.In the early 2000s BRICs — Brazil, Russia, India and China, were all the rage when talking about global expansion.
Evaluate marketing strategies of multinational corporations.
Finding New Global Opportunities
In the early 2000s BRICs — Brazil, Russia, India and China, were all the rage when talking about global expansion. Today these markets may not be the sure things they appeared to be when Goldman Sachs Asset Management coined the term BRICs a decade ago.
Remember that the discussion takes place over two weeks and your weekly posts must be made in the specified week to earn credit.
WEEK 7 MAIN DISCUSSION POST:
Research why the BRIC markets may become less advantageous international markets.
Present at least one internal factor in each country that may be leading to its less preferred global status.
Discuss at least one external factor for each country that may lead to a downgrade in its status
Your analysis must be substantiated by research from professional and graduate-level resources such as the course text AND articles from the library’s full-text databases. Use of consultant or other inappropriate sites is banned and may result in a zero for the assignment. Since you are engaging in research, be sure to cite the source(s) in APA format.
WEEK 7 INTERACTIVE RESPONSES:
Interactive Reply 1:
Select one student’s post regarding internal factors. Critically assess them for validity. Be sure to back up your evaluation.
I believe that each one of these countries has one thing in common that is affecting them, that would be the limited diversity of population. While there is diversity in these countries, there is not a lot(Movchan, 2015) .
The most important reason for the growth slowdown is the ever-worsening economic situation in Europe, followed closely by the general lack of economic leadership and market confidence coming from the aging industrial countries(PUTNAM, 2012) .
In Brazil, one of the things that is hurting their economy is the depreciating currency. When your currency depreciates, it has positive effects on the country’s exports while having a negative effect on the imports(PUTNAM, 2012) .
Brazils external factor is the European economy, the European economy has a debt crisis that affects the BRICS countries. The European debt crisis lost about 95 against the US dollar. With the decrease against the US dollar, you will find that investors see this as a negative thing. This lowers the investments from foreign companies and people(PUTNAM, 2012) .
Russia has an issue with Vladimir Putin and his policies internally. Vladimir Putin is afraid to go abroad for many things because he is afraid of a regime change. He believes that the people will want to elect a new president if he takes his focus away from strengthening the local economy by focusing on international issues. His lack of motivation to go abroad is a struggle because he needs the assistance of other countries to bring his country around(Gregory, 2015) .
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