MKT571 Marketing Micro and Macro Environmental Factors
What products and services will interest these new youth markets? •Compare and contrast the micro and macro-environmental forces that can influence the marketing strategies for these products and services. •Will marketers in these countries use similar marketing strategies to influence this group or will their strategies be different from Western-based consumption marketers. Explain your reasoning. •What opportunity for U.S. companies might you foresee? Support your reasoning.
