Final Exam Case Study Analysis Assignment: maximum 2 page paper- 12 pt font, double spaced. Please put your full name and course number on all pages. Do NOT use a cover page. Citations can be placed on a third page.
Final Exam Case Study Analysis Assignment: maximum 2 page paper- 12 pt font, double spaced. Please put your full name and course number on all pages. Do NOT use a cover page. Citations can be placed on a third page.
Papers not meeting all of these requirements will be subject to a 10% reduction in their grade.
CASE: Social Media and the Planned Parenthood/Susan Komen Controversy
In this assignment you will be referencing a case and answering the questions below utilizing course concepts. Your grade will be determined by your choice, application and explanation of relevant and appropriate course concepts to each of the questions asked.
You will be evaluated based on your use of the most relevant and effective course concepts. Please keep in mind that this is a social media class and not a public relations or management class. Your responses should reflect an interpretation of this case specifically as it relates to the use of social media.
Please divide your assignment into 6 sections and NUMBER your responses. Please make sure you address all of the questions below:
1. Whichorganizationdoyoubelieveusedsocialmediamoreeffectivelyand why?
2. Whatroledidsocialmediaplayinthisconflict:asasupporterofTVreporting or did it lead the TV reporting and the TV reporting was the supporter of social media? Please explain your reasoning and cite specific social media platforms that played the largest role in the conflict.
3. Fromthecourseconceptswehavelearnedintheclasschoosethe3you believe were most significant in this conflict between Planned Parenthood and Susan Komen. Please explain the role of each concept and why you believe it to be one of the most significant.
4. Pleasediscussyourreasoningforeachconcept’sroleineffectingtheoutcome of the conflict. Please discuss each concept in a separate section; the concepts should be sections 4,5 and 6. Provide specific reasons as to why you chose each concept and why you believe each one to be one of the 3 best to employ. Also please make sure you provide specific examples of why you say that the concept was effective.
THIS IS THE CASE:
Roy Weissman CMN 6015 Introduction to the Digital Era: Social Media (08032013)
Final Exam Case Study Analysis Assignment: maximum 2 page paper- 12 pt font, double spaced. Please put your full name and course number on all pages. Do NOT use a cover page. Citations can be placed on a third page. Papers not meeting all of these requirements will be subject to a 10% reduction in their grade.
CASE: Social Media and the Planned Parenthood/Susan Komen Controversy
In this assignment you will be referencing a case and answering the questions below utilizing course concepts. Your grade will be determined by your choice, application and explanation of relevant and appropriate course concepts to each of the questions asked.
You will be evaluated based on your use of the most relevant and effective course concepts. Please keep in mind that this is a social media class and not a public relations or management class. Your responses should reflect an interpretation of this case specifically as it relates to the use of social media.
Please divide your assignment into 6 sections and NUMBER your responses. Please make sure you address all of the questions below:
1. Which organization do you believe used social media more effectively and why?
2. What role did social media play in this conflict: as a supporter of TV reporting or did it lead the TV reporting and the TV reporting was the supporter of social media? Please explain your reasoning and cite specific social media platforms that played the largest role in the conflict.
3. From the course concepts we have learned in the class choose the 3 you believe were most significant in this conflict between Planned Parenthood and Susan Komen. Please explain the role of each concept and why you believe it to be one of the most significant.
4. Please discuss your reasoning for each concept’s role in effecting the outcome of the conflict. Please discuss each concept in a separate section; the concepts should be sections 4,5 and 6. Provide specific reasons as to why you chose each concept and why you believe each one to be one of the 3 best to employ. Also please make sure you provide specific examples of why you say that the concept was effective.
In the early afternoon of Tuesday, January 31, 2012, The Associated Press released what would soon become
a major news story, writing: “The nation’s leading breast-cancer charity, Susan G. Komen for the Cure, is halting its
partnerships with Planned Parenthood affiliates creating a bitter rift, linked to the abortion debate, between two
iconic organizations that have assisted millions of women. The change will mean a cutoff of hundreds of thousands
of dollars in grants, mainly for breast exams.”1 The article cited “newly adopted criteria barring grants to
organizations that are under investigation by local, state or federal authorities” and referenced a congressional
investigation of Planned Parenthood as the key reason for the change. Planned Parenthood accused Susan G.
Komen for the Cure of “bowing to pressure from anti-abortion activists.” Planned Parenthood’s president, Cecile
Richards, told The Associated Press, “It’s hard to understand how an organization with whom we share a mission of
saving women’s lives could have bowed to this kind of bullying. It’s really hurtful.”2 Over the next four days the
controversy roiled the nation, drawing politicians, activists, the press and supporters of both organizations into a
painful battle that pitted one venerable women’s health organization against another.
Planned Parenthood
. .
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