Why does telling a story with your data matter? Explain the importance of accurate data in today’s business environment.

Why does telling a story with your data matter? Explain the importance of accurate data in today’s business environment.

Why does telling a story with your data matter? Explain the importance of accurate data in today’s business environment.

Data Storytelling: What It Is, Why It Matters

Telling a compelling story with your data helps you get your point across effectively. Here are four tips to keep your data from getting lost in translation.

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Organizations can do a lot more with their data if they understand it better than they do. While businesses continue to invest dollars in business intelligence (BI) and analytics tools, they aren’t necessarily getting the information they need to improve business decision-making.

Data visualizations help by transforming complex information into something easier to understand. However, two people can interpret the same data visualization differently. Notably, data visualizations tend to answer “what” questions, but they don’t tend to explain the “why,” or provide other contextual information. Data storytelling does exactly that.

“Data storytelling weaves data and visualizations into a narrative tailored to a specific audience in order to convey credibility in the analytical approach, confidence in the results, and a compelling set of insights that is actionable to the audience.” said Ryan Fuller, general manager at Microsoft and former CEO and cofounder of enterprise analytics company VoloMetrix, in an interview. “The narrative is the key vehicle to convey insights, and the visualizations are important proof points to back up the narrative.”


 

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