Strategic Thinking Map: Market Analysis

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Strategic Thinking Map: Market Analysis

Use the Capstone Project Case Study to conduct a market analysis. In your market analysis, you will identify the segments (potential patients, physicians, etc.) and provide a summary of your findings.

Use the strategic thinking maps as a tool to assist with the different facets of the strategic planning process.

Include individual diagrams or graphics for each of the key parts of your market analysis. Present your market analysis as PowerPoint slides with added presentation notes to provide a summary of your findings and support the content on the slides or other presentation/graphic format. Supporting narrative content with associated citations is required for the diagrams. The market analysis produced will be used in the final submission of your Capstone Project.

Your market analysis presentation should meet the following requirements:

  • Be 3-4 slides in length, not including the title or reference slides.
  • Utilize headings to organize the content in your work.
  • Include a minimum of four references with associated in-text citations. The CSU-Global Library is a good place to find these references.
  • Be formatted according to APA Requirements.

Include presentation notes for each slide to support the slide content. These may be a part of the PowerPoint or in a separate Word document. [Note: if you submit this assignment as a PDF, the presentation notes are not visible to the instructor.]

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