Importance of marketing research ((ORIGINAL)) paper

Using Kudler Food’s Marketing Overview as a guide, prepare a 1,000-1,400-word paper in which you justify the importance of marketing research in the development of Kudler Fine Food’s marketing strategy and tactics, and identify the areas where additional market research is needed. Also, discuss what Competitive Intelligence is and how Kudler can use it in regards to the development of Kudler Fine Food’s marketing strategy and tactical plan.

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