Discuss the pressures for local responsiveness and global standardization faced by each firm. Which experiences the greater pull toward local responsiveness? Why? Session Module/Topics Readings and Assignments
Discuss the pressures for local responsiveness and global standardization faced by each firm. Which experiences the greater pull toward local responsiveness? Why?
Session Module/Topics Readings and Assignments
6
International Business
Implementation: Strategies
Objective 7. Determine how the choice of business models affects business Required Reading
Sullivan, J. J. (2004). Chap. 9, “Developing a strategy and preparing country analysis reports,” pp. 319-328, company strategy. Posted in eR.
success and requires adaptation in response to changes impacting on business.
Competency: Decision making, information library/research, critical thinking, team building. Michalski, E. (2015). Foreign Market Entry Strategy. Acta Scientiarum Polonorum. Oeconomia, 14(2), 107-117.
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Prasad, A. (2006). Market entry decisions. Journal of Management Research, 6(3), 137-144.
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Jakada, B. A. (2014). Building Global Strategic Alliances and Coalitions for Foreign Investment Opportunities. International Journal Of Global Business, 7(1), 77.
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Andreff, W. (2015). Outward Foreign Direct Investment from BRIC countries: Comparing strategies of Brazilian, Russian, Indian and Chinese multinational companies. European Journal Of Comparative Economics, 12(2), 79-131.
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Holtbrügge, D., & Baron, A. (2013). Market entry strategies in emerging markets: An institutional study in the BRIC countries. Thunderbird International Business Review, 55(3), 237-252. doi:10.1002/tie.21541 (Read pp. 237 – 243 only)
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Simonet, d. (2012). Entry modes of European firms in Vietnam. EMAJ: Emerging Markets Journal, 2(2), 10-29. doi:10.5195/emaj.2012.27
(Read pp. 10 – 17 only)
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Yongsun, P., & Sohn, J. D. (2004). Striking a balance between global integration and local responsiveness: The case of Toshiba Corporation in redefining regional headquarters’ role. Organizational Analysis, 12(4), 347-359.
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Stone, B., & Larson, C. (2014). The Alibaba Invasion. Bloomberg Businessweek, (4390), 8-10.
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Alibaba Group Holding Limited SWOT Analysis. (2015). Alibaba Group Holding Limited
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O’Connell, A. (2015). The rise of the Chinese tech giant. Fast Company, (201), 52.
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Required Media
Alibaba.com, https://youtu.be/X9eToqxqz7Y (1 min, 48 sec)
How Alibaba Works: Explained With 280 Pairs of Pants; Bloomberg’s Sam Grobart explains how Alibaba works through the experience of ordering 280 pairs of pants manufactured overseas. https://youtu.be/bw_DVGJLvTw (3 min, 42 sec.)
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