Archive for category: My Nursing Writer

Evaluate whether strategy or structure comes first in my health care organization.The point of service phase of HCO service marketing is the aspect that entails developing high quality, and value loaded “products” to the targeted market.

Please respond to these question separately and please add the references under each response discussion

Market Entry Strategies
Discussion 1 response
L R
Marketing for service organizations differs in that it will require the strategy and implementation of 3 phases of the service rendered, including pre-service, point of service, and after service phases of marketing. The pre-service phase of requires organizational focus on developing the service to be a needed and “product” that is accessible and sought after by the targeted community. The HCO service aspect s of pricing and brand for and organization are also developed during the pre-service phase to assist in marketing strategy (Swayne, Duncan, & Ginter, 2009).
The point of service phase of HCO service marketing is the aspect that entails developing high quality, and value loaded “products” to the targeted market. It specifically delineates the quality of the clinical services from the operational/process perspectives and is the core of the HCO product delivery, for example, how well was a surgery performed, or How competent was the nursing care? Or was the facility using state-of-the art equipment? These are the aspects that measure the quality of care. The aftercare of service is also important as this phase of marketing will entail the follow processes that help define the quality of service and access to continued care. The component s addressed include the follow up clinical care to measure healing and following of the prescribed care and treatment plan, as well as the use of surveys to measure the quality of care from the patients perspective and correct billing and customer care (Swayne, Duncan, & Ginter, 2009).
A CEO of a hospital might start with targeting a specific population with a specialized type servicing that can only be provided at their facility, or best provided at their facility. For example a region with a concentrated population of Jewish families will have specific health care needs that accommodate their religious ideologies and customs surrounding the Sabbath, and exercising other tenets of their faith. A hospital that has specialized training, staff, and education to assist and facilitate their needs is likely to gain them as clientele when there is a choice of providers.
Market Entry Strategies
Discussion response 2
SP Date: February 15, 2012 11:31 PM
How does the marketing of a service organization differ from the marketing of a physical product? What recommendations would you give to the CEO of a local hospital that is attempting to differentiate itself from others in the area?
Marketing of a service organization differ from the marketing of a physical product because a service is intangible and quality of the organizations service may be hard to compare versus comparing a physical product. A service is built on how well a particular person delivers on a service. Marketing a service is like marketing relationship and value, Also the physical appearance of the company’s building and employees will play a major role in how the organization is perceived, as image has a large impact on customer choice and customers will pay for something that look of value.
Product marketing focuses on product, pricing, place, and promotion. Product marketing deals with marketing the product to prospects, customers, and others. The people you are trying to make your product appeal to is the general public, your consumer market. There is a target audience that is selected depending on what studies show who the item will appeal to. It is also important to keep in mind that you can return a product but you cannot return a service that you are not happy with.

Recommendations I would give to a CEO of a local hospital that is attempting to differentiate itself from others in the area is to put good genuine energy into a good strong customer service approach and be unique and creative, but simple, sending a message that says how much the organization strives to make a difference in the lives of others. My thought is that if you have a good hook, people will bite (listen). This may spark more of an interest for consumers because inquiring minds want to know.
Discussion 3 response

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Nursing What is the Basic Philosophy, and Who Fits In?

There may not appear to be an obvious specific knowledge base in the field of nursing, but in fact there is a knowledge base in every course taken by every nurse, in every medical procedure and healthcare policy nurses are obliged to learn and practice. In every Hospice training facility, in every hospital and clinic, in every institution that specializes in cancer patient care or Alzheimers disease, there is a specific knowledge base that nurses are in full understanding of.

The philosophical foundations for nursing are many and varied. Every hospital and every nursing educational program has its own specific approach to its foundational underpinnings.

One in particular that is a very well-thought-out example of a nursing foundation / philosophy is available from the Department of Nursing at the Indiana – Purdue Universities at Fort Wayne (IPFW). Nursing is an interpersonal process through which the nurse influences people toward understanding, attaining, maintaining, or regaining optimum health, the IPFW philosophy states.

Notice the IPFW first emphasizes understanding which implies that the nurse is obliged to help the patient understand what optimum health really is. There may be a situation in which the RN as a professional or a nurse in training has to visit a patient in the rural areas of Indiana; the nurse is part of a county health department outreach project in which the nurses go out and visit families to see what health concerns and health issues they may be confronted with. The first task of that nurse is of course to observe and review the health conditions of the residents of that rural family.

But, in the meantime, the nurses task is to help the family understand what good health practices should be. Next, that nurse must help the family attain a good healthy lifestyle, either through holistic practices, through medicine, through training, or through actual hands-on…

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Why is a corporations ability to access credit terms such an important aspect of a healthy economy? Explain.Read the article with the link provided above and answer the following questions in your essay in APA format:

http://money.usnews.com/money/business-economy/articles/2008/10/03/americas-credit-catastrophe
Read the article with the link provided above and answer the following questions in your essay in APA format:
Why is a corporations ability to access credit terms such an important aspect of a healthy economy? Explain.
What potential impacts could this have on issues like unemployment and per capita income?
Pick two examples from The Homeowner, The Consumer, The Investor, and The Small Business Owner and elaborate on why the credit catastrophe was such bad news for their immediate future?
Your text book, Economics, highlights a few potential outcomes for banks in a tightening credit market? What are some potential negative outcomes for banks in a credit environment like the one highlighted in Americas Credit Catastrophe?

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What type of advocacy skills would you need and how could you develop them.

What does it take to be an effective health advocate? As a nurse, you have many opportunities to advocate for patients and populations, whether formally or informally. Being an advocate involves more than knowing how to lobby or to whom to write letters. It requires passion and compassion, commitment and courage.

In this Discussion, you will consider the attributes of an effective advocate for population health and/or the nursing profession. You will analyze those attributes that help nurses be a powerful force in improving the quality of health care.

To prepare:

Review the article “On Being a Good Nurse: Reflections on the Past and Preparing for the Future” and “War, its aftermath, and U.S. health policy: Toward a comprehensive health program for America’s military personnel, veterans, and their families” found in this week’s Learning Resources.
Consider the multiple health care needs of returning veterans and their families.
Post by Day 3 two types of health needs returning veterans and their families might need. Identify two types of health needs returning veterans and their families might need. How might you advocate for the needs of this population. What type of advocacy skills would you need and how could you develop them. What responsibility does a nurse have to be an advocate? Give specific examples

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What does the study of ethics encompass? Describe and differentiate instrumental value and intrinsic value. What is environmental ethics?
DQ4

CH 6

What does the study of ethics encompass? Describe and differentiate instrumental value and intrinsic value. What is environmental ethics?
How can sustainable development be defined? What is meant by the triple bottom line? Why is it important to pursue sustainable development?
Compare and contrast anthropocentrism, biocentrism, and ecocentrism. Explain how individuals with each perspective might evaluate the development of a shopping mall atop a wetland in your town or city.
Describe Aldo Leopold’s land ethic. How did Leopold define the “community” to which ethical standards should be applied?
CH7

What is the tragedy of the commons? Explain how the concept might apply to an unregulated industry that is a source of water pollution.
What is the difference between customary law and conventional law? What challenges do transboundary environmental problems present?
Compare and contrast the three major approaches to environmental policy: tort law, command-and-control, and economic policy tools.
CH18

What happens to solar radiation after it reaches Earth? How do greenhouse gases warm the lower atmosphere?
9.Why is carbon dioxide considered the main greenhouse gas? Why are carbon dioxide concentrations increasing in the atmosphere?

How might a warmer climate affect agriculture? How is it affecting distributions of plants and animals? How might it affect human health?

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